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O&B Cultivate Practice Group

For something so fundamental, crop production is a complex business. We created Cultivate to make talking about it simple.
 
Our group of experts is backed by a full range of agency services, giving crop production clients the right talent and the right tools to develop and execute plans that meet the needs of the market. Here’s what we mean:
 
    • Unparalleled knowledge of the people, production methods and importance of all crops grown in the United States.
    • Depth of experience helping organizations and companies involved in crop production improve their effectiveness and/or profitability.
    • The ability to identify and create effective and efficient marketing plans that focus on what clearly makes your organization or company distinct from your competition.
    • Stretching your marketing and communications dollars by creating lasting and valuable industry partnerships.
    • Evaluation components built in to everything we do to measure effectiveness.
    • Seasoned professionals dedicated to crop production clients who utilize our diverse agency talent to define the best goals, strategies, objectives and tactics to increase your effectiveness and profitability. 
    • Awareness of, knowledge and experience in successfully bridging the gap between modern crop production and rural neighbors and consumer influencers with little or no knowledge about agriculture.
 
Here are just some recent samples of what we can do for you, your organization or your company involved in crop production:
    • Create and execute marketing communications plans that can create phenomenal growth, such as several executed on behalf of our Kansas City-based client that was ranked the 28th fastest growing private U.S. company in 2009 by Inc. magazine.
    • Successfully rebranded and created a new marketing plan for one of the most traditional sources of financing for U.S. farmers and ranchers.
    • Developed and executed an integrated communications programs for farmer-funded crop research and promotion programs, more commonly known as checkoffs. The O&B expertise significantly increased knowledge and awareness of these programs among crop farmers and helped strengthen relationships of the organization among all sectors of the agricultural industry. 
 
If your organization or company is dedicated to crop production, the O&B Cultivate Practice Group wants to be your partner in success. Contact Lance Burditt, Group Director at burdittl@osborn-barr.com or 314/746.1920.
 
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