Founder and Partner Joe Osborn has more than 37 years of experience in the advertising business. Needless to say, he has a thing or two to teach us all, and he does so as strategic advisor to our Executive Management Team.

With more than 35 years of marketing and communications planning experience, Founder and Chairman Steve Barr helms our organization. His industry knowledge and deep roots in agriculture serve him well as a strategic advisor to our Executive Management Team.

One of the agency's first hires, Michael Turley joined O&B in 1991. He now serves as Osborn & Barr's CEO, leading the agency's growth and developmental initiatives and all strategic planning efforts. A fourth-generation farmer, Turley was born, raised and is still active on his family’s 800-acre/120-cow dairy farm in southern Illinois.

As agency CFO, Rhonda Ries-Aguilar oversees financial and legal matters for the agency. Rhonda has over 20 years of experience managing finances, 15 of those spent with O&B. Her guidance helps us ensure financial accuracy and transparency for our clients.