At Osborn & Barr, we have a deep appreciation for the outdoors. With our proven expertise in animal health and nutrition, agriculture and the rural marketplace, it’s only natural that we extend our knowledge and passion to the outdoor world with our O&B Outdoors Practice Group. Composed of outdoor enthusiasts young, old and in-between, this group boasts decades of experience in working with clients that target outdoor enthusiasts. Having worked with a variety of industry giants in the field of firearms, ammunition, fishing tackle, outdoors apparel and recreation among many others, we’ve got the necessary gear to connect with this often-camouflaged consumer.

The millennial outdoorsman or woman is a complex breed. Easy to find but hard to entice, these hunters, fishermen and conservationists are traditional and cutting-edge at the same time. More than 82 million U.S. residents currently hunt, fish or watch wildlife. Their sheer numbers make them one of the most influential consumer groups today, spending $122 billion in 2006. 

This significant group of outdoor enthusiasts is ever changing, consuming media in a way entirely different from that of any other group. This is where we come in. The O&B Outdoors Practice Group works with clients to strengthen brands and engage these outdoor enthusiasts in relevant and innovative ways, building long-term relationships between consumers and the brands they know and love.

Areas of Specialty:
• Hunting
• Fishing
• Outdoor Recreation
• Conservation

Service Offerings:
Our group has worked with countless companies and has launched a number of successful brands within the outdoor industry. Osborn & Barr offers a variety of services from product introductions and brand development to strategic planning. We’ve worked with clients throughout all stages of development.  Our primary services include:

• Brand Management
• Strategic Planning
• Channel Marketing
• Public Relations
• Media Services
• Event Planning
• Digital Marketing
• Creative Services
• Social Media

In the O&B Outdoors Practice Group, we operate a bit differently from the rest when it comes to the Outdoors. It’s not just what we do, it’s who we are. It’s this passion, expertise and true understanding of the consumer that brings brands to life and moves business forward.

So if it sounds like our expertise can help, or if you just want to brag about this season’s trophy buck, give us a shout at (888) 235-4332. You can also reach O&B’s Director of the Outdoor Practice Group, Steve Brothers, directly at 314-746-1901 or at brotherss@osborn-barr.com.