Osborn & Barr today announced the launch of O&B method, a new business-to-business channel marketing division. The new business unit utilizes the agency’s in-depth channel marketing expertise to better serve current and prospective clientele with their respective branding, advertising and public relations needs.

“We recognize our knowledge and proficiency in channel marketing is a strength for our agency that we can leverage to further deliver exceptional communications results to our clients,” says Steve Kunkel, chief operating officer. “By focusing on that strength through O&B method, we can provide more customized business-to-business service to our clients that deliver solid results.”

The new O&B method unit also revealed a new look, including an O&B method logo and Web site. The Web site, www.osborn-barr.com/method, showcases the agency’s channel marketing work for clients such as Hayward Pool Products, Solutia Inc., Goldline Controls, ICL Performance Products LP and Royal Canin USA.

According to Kunkel, the business unit’s new brand image is the only change O&B method clients will experience. Clients will continue to work with their regular account teams and can expect the same reliable, high-quality service they’ve experienced in the past.

“Osborn & Barr possesses 20 years of successful business experience in the channel marketing field,” says Kunkel. “We look at O&B method as our way to focus our superior channel marketing talent to continue enhancing our products and customer experience.”

Osborn & Barr concentrates on relationship-driven branding communications for agriculture, rural lifestyle, government, association and business-to-business markets to maximize the image and profitability of its clients. Its staff of more than 140 professionals provides brand management, strategic planning, event planning, creative services, public relations, media services, digital marketing and channel marketing. The 20-year-old agency has $125 million in capitalized annual billings divided among four United States and Canada offices located in St. Louis, Kansas City, Des Moines and Guelph, Ontario. Osborn & Barr can be contacted via phone at 1-888-235-4332 or at www.osborn-barr.com.